Drop off your CV
We'd love to hear from you. Send us your CV and one of our specialist consultants will be in touch.
In the glistening dawn of our new age of digital, it’s ever more important to remain ahead of the curve.
Technology is not just getting more advanced, and powerful; new developments are also occurring much quicker. Only the most adaptable businesses – those that don’t fear change, but embrace it - will survive and prosper in the ever-changing world of technology we live in today. With this in mind, and with an exciting new year of recruitment looming before us, we thought we’d give you the rundown on 5 key ways recruitment is going to change, and how you can prepare to achieve the advantage you need.
It’s become a common cliché – and not only in recruitment – to say
that our industry is ‘going digital’. As more and more businesses invest in
flashy websites, it’s becoming clear to many that websites are the modern day
shop front. But to imply that digital is a coming revolution is patently false.
In recruitment, it’s already here – and you need to be using it to its full
potential, or taste the dust of your competitors.
Let me give you an example. Are you old enough to remember the
days when LinkedIn and online job applications first began to gain traction?
No, it really wasn’t that long ago, don’t worry… My point is that at one stage,
they were seen as optional supplements to the traditional paper CV and
in-person interview. Not so anymore. The world of recruiting has gone nearly
From CV submission to the search, and even to the interview in
many cases, we’re moving towards a digital hiring model. LinkedIn profiles are
increasingly important, as are other representations of an individual’s experiences,
aptitudes, and skills that exist purely in the digital realm.
Furthermore, a new midpoint between phone interviews and the
traditional face-to-face process has emerged: webcam interviews, through
mediums like Skype, Apple’s Facetime, or Google Hangouts. For recruiters, the
benefits are clear: low cost, effective video software, and ease of access in
an increasingly global job market. This trend isn’t likely to stop anytime
soon. Embracing this kind of technology now will not only give recruiters an
instant boost to their hiring process – it will make it easier for them to
adapt to coming changes. All aboard the digital express!
When we say ‘candidate experience’, you’d be forgiven for
immediately thinking about rote lists of skills and past duties on the CV. But
we’re not talking about that old, traditional stuff (get with the program!).
Nope, we’re talking about the modern candidate experience – or what in
Marketing and web design is known as UX (user experience) – purely and simply,
how easy and functional they find the experience of applying to your business.
Despite difficult economic times, today’s job seekers know their
worth, and how to access opportunities. If one employer takes too long to
respond or makes it difficult to apply, they'll quickly pass it up for another
job opening. Most will apply to several (or many) opportunities at the same
time, so making your process as smooth as possible is a wise investment.
So, how to go about it? Firstly, ensure your website gets the
weight in budget it deserves, so that it can reflect the values you want to
project. Websites are company storefronts in the 21st century: they are the
one-stop-shop where your services are displayed, and job hunting begins.
Nowadays, many companies with the budget for it are designing separate career
sites, so they can give their employer brand the emphasis it deserves, and, at
the same time, acknowledge the difference between a client-facing brand and an
Of course, all this will prove to be mere window-dressing if the
actual experience of employees doesn’t match up to their expectations. Gone are
the days where companies could present a false image of working life without
repercussion. Now, the people’s voice is unavoidably being heard. From the way
your brand conducts itself on social media channels, through to business
reviews on sites like Glassdoor, your brand is being constantly judged by the
public, and receiving feedback all the time.
Gone are the days when job placements would only be filled by
those actively seeking new work. Modern technology has made it so easy for
every Tom, Dick, and Harry in the recruitment world to access CVs and like
information from job site databases and LinkedIn that there’s often a severe
dearth of talent within the pool of active jobseekers. No, the superstar you’re
searching for is far more likely to be a passive candidate – someone who isn’t
currently seeking new work, but may be open to hearing about a new
If you’re in recruitment, today the way to access the people your
competition aren’t is to be proactive, and make approaches even when it’s not
clear they’re looking for a new move. The amount of people actively searching
usually only numbers between 5-10% of the talent market. What are the chances
that the best person will number amongst these? Particularly when it comes to
management roles, active jobseekers are generally less capable, because the
highest performers tend to enjoy the work they do, and smart employers will do
all within their means to keep them on board. However, most people will still
be willing to listen to the details of a new opportunity, when approached
Take advantage of the data available to you through social
networks, and personalise your approach based on what you can dig up. The
telephone may be old-school, but it’s still the best way to get a response from
your target. A further advantage comes from using an agency with a broad
network of contacts in your field, as these connections can be used to make a
powerful approach to the best performers on your behalf. It’s true that
professional services like executive search, such as the service we provide at
CSG, can be more costly than the traditional agency method. Still, the results
can be phenomenal, with often more than 10x the access to the talent market on
offer with active candidates.
If you’ve read tech magazines or blogs’ predictions of the future,
you’re probably as fed up of hearing about how ‘big data is the future’ as we
are. How can such a simple-sounding phrase still seem to mean absolutely
nothing? What is big data, anyway? As much as it sounds like an empty corporate
buzzword, understanding a bit more about what you might call the ‘data
revolution’ will transform the way you recruit.
Put simply, the near universal use of social networks and other
digital profiles across the globe has opened up a whole new universe of data
about potential candidates and hirers: providing insights on their hobbies,
experience, personal values, location (we know, it’s scary), and much, much,
more. This is what’s known as ‘big
data’, compared to the smaller-scale data which was available
previously. While this new world of information is amazing on one hand, it’s a
double-edged sword: taking the time to do research could take hiring managers
away from their primary function: hiring.
That’s where analytics tools such as Evolv and TalentBin come in.
Crunching nearly a billion data points with targeted search, they can factor in
everything from petrol prices to unemployment rates to social media usage to
match candidates to opportunities.
And we’re just at the tip of the iceberg. Tools are being
developed which will be able to discern from people’s online footprint and
searches when they might be just on the cusp of leaving their current employer
and searching for a new job. And, as every recruiter worth their salt will tell
you, this is the ‘sweet spot’ to begin engaging a candidate with a view to
securing their services.
Proper use of big data could really make a difference between you
and your rivals, too. Only 4 percent of hiring managers, according to 2013 data
from Bersin by Deloitte — actually use big data in a way that could have a real
impact on the talent sourced.
As global talent experts, we’re uniquely placed to advise you on
how to meet your hiring needs in an ever-changing recruitment environment, both
now and in future. To find out more, get in touch.