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There’s no doubt that many businesses across the globe are investing in their future growth and development. But what key areas do businesses need to focus on to achieve the results that will truly add value?
Whether it’s investing in people, products or the places in which they operate, businesses are eager to enhance their overall business offering to increase their market share, succeed within their industry and increase their headcount.
Our team of global talent experts and executive recruiters operate across a wide range of specialist industry sectors on an international scale. We have built strong, long-standing relationships with our clients from small start up’s to huge global corporations across a wide range of industries from medical to mining, renewable energy to construction, professional services to consumer and technology.
To thrive as a business and see success and results in all areas, it’s important to consider the following:
Invest in staff upskilling and development
One sure fire way to support employee engagement and staff retention within a business is to show clear career paths for employees across all business functions. Not only this, can you demonstrate how this can happen and how, as a business you will facilitate this development? Investing in employee development is essential to ensure your teams have the best skills, knowledge, and resources available to carry out their role in the most effective way. Ultimately, with the right level of training and development, your employees will be in the best position to contribute to business goals and objectives effectively, driving the business forward. Whether it’s in-house training on an ongoing basis or access to outsourced training or recognised qualifications, this is an important consideration for businesses to factor into their resource planning.
Growth and hiring strategies
While there will always remain situations where reactive hiring plans present themselves through unexpected peaks in activity/demand or resignations, it’s important for organisations to have an effective hiring strategy in place. Forecasting headcount growth in line with other business objectives allows those responsible to plan and pipeline potential new hires. At CSG Talent, we work closely with our clients to ensure they have a robust talent strategy that allows them to attract the right people to drive their business forward and achieve objectives. Our talent strategy services help to inform, refine and develop our clients talent and hiring strategies to support business growth overall.
We work with our clients to advise on the best hiring approach and all elements of the recruitment process, including the interview stage. David McDonald is a Senior Consultant in Federal Technology at CSG Talent. David has recently been working with the Chief Growth Officer for Federal Business who was time poor and struggled to arrange interviews at pace. He consulted with the client and explained the impact this was having on the candidate experience, and in the current market this would result in losing top talent if the speed of the process didn’t improve. The client has now refined their approach with more structure and they have three senior leaders involved in the recruitment process, managing interviews and feedback stages. As a result, the process has been much more efficient and within three weeks from candidate submission, interviews have been conducted and offers have been made!
Strengthen and position your employer brand
A company’s brand is more than just logos and visual representations, it’s about consistency of marketing, content, employer branding and all output perceived by an audience. A strong brand is essential for business growth, development, and expansion. According to Circe Research, 77% of B2B Marketers highlight this. Having a strong, clear and attractive brand will be effective in engaging your existing employees and potential employees, which will support talent attraction and retention. It will also support business relationships and potential investors and partners required to achieve further growth.
Joel Coogan, Senior Business Manager – Mining: “At CSG Talent, our consultants regularly provide insights and guidance on talent branding to help attract the highest calibre of candidates to our clients’ business in, what is currently, an extremely competitive market. One way that we support that is through the creation of bespoke candidate engagement packs and briefing documents to showcase the brand, culture and overall scope of working with our clients in one easy to engage with and professional looking document. This additional service supports greatly improved engagement, attraction and trust from candidates. It helps us to provide stronger shortlists of suitable people for the talent projects we are managing.”
Embrace innovation and technology
Technology advancements and innovation have been driving change and development in business over the last decade and this is something that will get increasingly smarter and more innovative. In order to improve efficiencies, make processes greener and increase business activity, utilising digital technology is essential for businesses to embrace. With new technology, comes the need for new skills in an organisation. Many businesses are having to evaluate the skillset needed in their organisation in order to drive new technology forward. Explore this further in our article; Technological Innovation – What the future job market may look like and what this means for business leaders in 2022.
Establish and relay company plans and vision
Establishing company plans and vision both in the short and long term are important to set realistic and achievable goals for business growth and success. Sharing these plans with the wider business will increase engagement and buy in to the overall goals of the business. If all business functions and employees have a clear understanding of the vision of the organisation, they will feel valued and be keen to contribute themselves to the overall goals of the business.
How can you enhance your current processes both internal and external? For each business there will be various processes to consider dependent on size, function and market you operate. Some of the areas to consider are; onboarding and induction, performance management, business activities, customer experience and employee experience.
Having a positive, engaging and aligned customer and employee experience is essential to driving business activity, the perception of your brand and organisation. If a business demonstrates poor experiences it will have a negative impact on your business success.
Invest in company culture
The culture you promote and facilitate will impact your employer brand, talent attraction and talent retention. For an organisation to embrace a results-driven culture, they will likely see increased productivity, increased staff retention, a positive work environment and an overall award-winning culture. (Forbes, 2019)
In a post covid market, organisations are focused on creating a culture that gives their employees the best work life balance, value-add benefits and a work environment that suits their own personal preferences and stage of family life cycle. Company culture is a huge part of business growth.
Effective measurement and business analytics
Utilising data and analytics will allow you to effectively measure processes and outcomes in the business. Not only will data allow you to establish the business activity that is getting results and areas that are performing well, but it will also highlight areas that need work, or to be re-assessed. Knowing exactly what you want to measure and having effective measurement in place will enable your organisation the opportunity to further develop.
Our team of experts at CSG Talent not only support clients with their hiring and talent attraction strategies, but they also have strong experience providing guidance and sharing best approaches on talent strategies that specifically support business growth including talent mapping, talent insights and talent pipelining strategies. If you’re keen to explore effective ways to grow your business and attract the best talent in your market, speak to a member of our specialist team or view our service offering in more detail below.
To explore our Executive Search services, click here.
To explore all our Talent Strategy service, click here.