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Businesses in the U.S consumer market are racing to stay ahead of evolving trends, data-driven strategies, and fierce competition, and key to this evolution are commercial roles that drive sales growth and create lasting customer value.
Let’s explore five of the top roles currently in high demand across the U.S. consumer market and the key skillsets required for each one.
Contact CSG Talent’s FMCG recruitment experts for support attracting and retaining senior professionals in the consumer market.
National Account Managers are the strategic leaders behind high-volume retail partnerships. They work closely with major retailers and distributors to negotiate complex deals and align national promotional strategies with brand goals. By optimising retail relationships, they drive volume growth and margin improvement, making them essential for scaling consumer brands in competitive markets.
Key skills:
Strategic Account Development
Retailer Relationship Management
Promotional Planning and Execution
Profit and Loss Management
Brand Managers are the strategists who shape how a brand is perceived within its market. From understanding what drives consumers to launching effective campaigns, brand managers take the lead in shaping how a brand looks and performs in the market. They combine creativity with a strong business mindset to build brand recognition, drive customer engagement, and contribute to sales growth through marketing strategy.
Key skills:
Consumer Insight and Market Analysis
Brand Strategy and Positioning
Campaign Development
Innovation and Product Launches
Budget and ROI Management
The Head of Marketing sets the direction for the brand’s overall presence and growth strategy. They lead multi-functional teams to make sure all marketing activities are aligned with business goals. Their ability to combine leadership with insight-driven strategy helps brands remain competitive and consistent across all channels, ultimately contributing to wider business growth.
Key skills:
Full-Funnel Marketing Strategy
Digital and Multi-Channel Execution
Marketing Analytics and Tech Integration
Team Development and Mentorship
Sales Directors are responsible for delivering strong revenue performance by leading and motivating high-performing sales teams. They work across departments to ensure product availability, pricing, and promotions are all aligned, driving both short-term results and long-term growth.
Key skills:
Sales Strategy
Team Leadership and Performance
Revenue and Profit Growth
Customer and Channel Expansion
Forecasting and Pipeline Management
Senior Product Managers are at the centre of bringing new consumer products to market. They manage the full product lifecycle, from identifying market opportunities to launching and improving products. By working closely with marketing, R&D, supply chains, and finance, they ensure products meet consumer needs and deliver value to the business.
Key skills:
Project Leadership and Delivery
Client Relationship Management
Risk and Budget Management
Team Collaboration and Mentorship
Regulatory Compliance
With U.S. consumer businesses facing constant change, from evolving customer habits to technological advancements, attracting and retaining skilled commercial talent is more important than ever.
At CSG Talent, our dedicated consumer and FMCG recruitment team are experts in sourcing senior-level talent both across the U.S and globally. We leverage deep market insight and executive search expertise to connect you with candidates who can deliver immediate impact. By partnering with CSG Talent, you gain access to industry connections and talent strategies that futureproof your business.
Contact CSG Talent today to discover how we can support your growth across the U.S. and global consumer space.
For further consumer recruitment insights, explore our recent article: What Trump’s Tariffs Mean for European Manufacturing Leadership