Top In-Demand Consumer Roles in the U.S. Market

2 Minutes

Businesses in the U.S consumer market are racing to stay ahead of evolving trends, data-driven strategies, and fierce competition, and key to this evolution are commercial roles that drive sales growth and create lasting customer value. 

Let’s explore five of the top roles currently in high demand across the U.S. consumer market and the key skillsets required for each one. 

Contact CSG Talent’s FMCG recruitment experts for support attracting and retaining senior professionals in the consumer market. 

National Account Manager 

National Account Managers are the strategic leaders behind high-volume retail partnerships. They work closely with major retailers and distributors to negotiate complex deals and align national promotional strategies with brand goals. By optimising retail relationships, they drive volume growth and margin improvementmaking them essential for scaling consumer brands in competitive markets.  

Key skills: 

  • Strategic Account Development 

  • Retailer Relationship Management 

  • Promotional Planning and Execution 

  • Profit and Loss Management 

Brand Manager 

Brand Managers are the strategists who shape how a brand is perceived within its marketFrom understanding what drives consumers to launching effective campaigns, brand managers take the lead in shaping how a brand looks and performs in the market. They combine creativity with a strong business mindset to build brand recognition, drive customer engagement, and contributto sales growth through marketing strategy. 

Key skills: 

  • Consumer Insight and Market Analysis 

  • Brand Strategy and Positioning 

  • Campaign Development 

  • Innovation and Product Launches 

  • Budget and ROI Management 

Head of Marketing 

The Head of Marketing sets the direction for the brand’s overall presence and growth strategy. They lead multi-functional teams to make sure all marketing activities are aligned with business goals. Their ability to combine leadership with insight-driven strategy helps brands remain competitive and consistent across all channelsultimately contributing to wider business growth. 

Key skills: 

  • Full-Funnel Marketing Strategy 

  • Digital and Multi-Channel Execution 

  • Marketing Analytics and Tech Integration 

  • Team Development and Mentorship 

Sales Director 

Sales Directors are responsible for delivering strong revenue performance by leading and motivating high-performing sales teams. They work across departments to ensure product availability, pricing, and promotions are all aligned, driving both short-term results and long-term growth. 

Key skills: 

  • Sales Strategy 

  • Team Leadership and Performance 

  • Revenue and Profit Growth 

  • Customer and Channel Expansion 

  • Forecasting and Pipeline Management 

Senior Product Manager 

Senior Product Managers are at the centre of bringing new consumer products to market. They manage the full product lifecyclefrom identifying market opportunities to launching and improving products. By working closely with marketing, R&D, supply chains, and finance, they ensure products meet consumer needs and deliver value to the business. 

Key skills: 

  • Project Leadership and Delivery 

  • Client Relationship Management 

  • Risk and Budget Management 

  • Team Collaboration and Mentorship 

  • Regulatory Compliance 


Consumer Recruitment Experts at CSG Talent 

With U.S. consumer businesses facing constant changefrom evolving customer habits to technological advancementsattracting and retaining skilled commercial talent is more important than ever. 

At CSG Talent, our dedicated consumer and FMCG recruitment team are experts in sourcing senior-level talent both across the U.S and globallyWleverage deep market insight and executive search expertise to connect you with candidates who can deliver immediate impact. By partnering with CSG Talent, you gain access to industry connections and talent strategies that futureproof your business. 

Contact CSG Talent today to discover how we can support your growth across the U.S. and global consumer space. 

For further consumer recruitment insights, explore our recent article: What Trump’s Tariffs Mean for European Manufacturing Leadership