For candidates, online job boards can be
a jungle. Standard job boards cover millions of roles – all of different disciplines,
industries and levels – and with so many options, it’s difficult to know which
platforms will prove most successful.
It’s unsurprising then that a huge number
of candidates – especially those looking for specific, senior level or
specialist positions – dismiss online searching forums altogether. As a result,
46% of US employers report difficulty sourcing high level candidates. It’s a
lose-lose situation: employers miss out on quality candidates and quality
candidates miss out on their ideal roles.
Cue: Google for Jobs.
‘Google for Jobs’ is Google’s latest
feature: a job search function which seamlessly integrates results from
multiple jobs sites onto one results panel. Google have already paired
with major online job boards LinkedIn, Monster, WayUp, DirectEmployers,
CareerBuilder and Facebook, and with brand new filters and advanced AI
technology their search is the most accurate and exhaustive that has been
developed to date.
Millions of people already use Google to
start their job search, in finding the job board, the company or the role
itself. Google for Jobs simply cuts out the middle man, shortening the lengthy
process of searching each job site individually. Actual applications are still
made through job sites, so candidates can still – where possible – go through
boards they already have a profile on. Google just makes the search process to
get to that point much easier.
One of biggest obstacles in a job search
is inconsistency in job titles across different organisations; for example what
one company considers a ‘Financial Director’, another may call a ‘Chief
Accounting Officer’. Google for Jobs doesn’t just relay results for the
specific term searched, but through Artificial Intelligence technology
amalgamates all positions of the same ranking. By pulling all of these results
onto the same feed, candidates no longer have to conduct individual searches
for every possible title, cutting out a huge amount of time. AI also orders the
roles so that the most suitable results are pushed at the top using saved data
from past searches and applications.
Salary brackets are missing from over 85%
of job postings in the U.S. Now, Google for Jobs includes a salary range for
every job result, even if the employer hasn’t provided one; Google makes an
estimate based on the specific job title, location and employer, and on data
taken from sources like Glassdoor, PayScale, Paysa and LinkedIn.
Google is primarily a general search
engine, so alongside specific job information all listings display the
company’s Glassdoor rating, a website link and general web results – news stories
etc. Google Maps also plays an active role, allowing users to see their
potential commute: walking, driving and via public transport.
Candidates now have the option to
bookmark roles so that they can access them later, on all of their devices. As
well as saving, they can set up notifications and alerts too, which means they
will be immediately informed of any new job vacancies which match their
personal query.
With the searching process streamlined,
already more candidates are taking to online applications and building online
profiles on job boards. Talent pools are increasing and, as a result, the
search and selection process is becoming much easier for employers. With a
wider range of specialist talent now present and visible online, companies have
more incentive to post their vacancies to access them.
Google have been clear in the fact they
are not in competition with boards like Monster and CareerBuilder: applications
still have to be made through the job boards themselves and there are no future
plans to allow employers to post jobs directly to the search engine. Google CEO
Sundar Pichai has simply said, "Google for Jobs is our commitment to use our
products to help people find work."
Since their launch in the US, the number
of employers showing jobs in search has risen by 60%, and tens of millions of
people have been connected with new job opportunities. Google for Jobs provides
a more streamlined and successful experience, candidates obtaining more
relevant results and hard-to-categorise jobs appearing on more searches.
With more quality candidates using online
mediums to apply for jobs, the need for companies to tap into this talent pool
has never been higher. CSG is active on a range of leading job boards across
the globe, accessing the high-calibre talent companies need to ensure growth
and progression. Our consultants are connected to tens of thousands of
specialist candidates, across a range of functions and ranging from managerial
to board level. If your company would benefit from our services and our
candidate outreach, please don’t hesitate to get in touch at clients@csgtalent.com,
03333232000.
The function has only currently rolled out in the US, but Google are planning to extend it to further territories this year.
Google blog, New tools to make your job search
simpler, 15.11.17
Business Insider, Google launched its own job search engine
— here's how it works, 22.6.17
Recruiter, Google For Jobs Launches In US,
20.6.17
TechCrunch, Google launches its AI-powered jobs
search engine, 20.6.17
The Balance, Google for Jobs, 29.11.17
