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Sales Manager DIY
BBBH101516_1760371836
Posted 13/10/2025
- €50000 - €70000 per annum + plus package
- Kraków, Małopolskie
- Consumer Packaged Goods
Do you have experience working with large key customer accounts in Poland?
Do you have a good understanding of the D-I-Y market?
My client is a leading household name when it comes to the D-I-Y and Electrical industry and are now looking for a sales Manager to cover their Italian region. They are currently going through a period of substantial growth and are looking to bring an extra member into their team.
The role
As the Sales Manager - Poland you will be responsible for developing new business within the D-I-Y market. You will create a business plan to outline revenue and growth goals whilst creating a strategy to meet these goals. You will manage larger key customer accounts and act as the first point of contact.
Key responsibilities
- Own and drive sales growth in Poland's DIY and home improvement market, ensuring achievement of business development and revenue targets.
- Develop and execute the Polish channel strategy in alignment with the company's overall objectives - covering all key channels such as national DIY chains, distributors, and independent dealers.
- Build and strengthen long-term partnerships with major DIY chains (e.g., Leroy Merlin, Castorama, OBI, Bricomarché, Bricoman, PSB Mrówka), ensuring mutual growth and high customer satisfaction.
- Identify and open new accounts in areas or chains where the company has not yet established presence.
- Lead channel and product planning, including assortment, pricing, and promotion strategies tailored to the Polish market.
- Plan and execute quarterly and annual sales plans, tracking progress and adjusting strategies as needed.
- Collaborate closely with internal teams (marketing, logistics, service, finance) to ensure seamless execution of sales and channel activities.
- Support capability building in retail excellence, in-store marketing, and sales effectiveness to strengthen overall channel performance.
Ideal Candidate
You will already be a successful Sales Manager - Poland for an electronic, robotic or D-I-Y business. You will be confident in creating a business vision and always working towards this. You will be able to manage key accounts and will be able to collaborate with cross functional teams of experts. You must have the ability to build strong business and personal relationships whilst developing profitable account growth.
Key requirements.
- At least 5 years of sales experience within one or more leading DIY retail chains in Poland (e.g., Leroy Merlin, Castorama, OBI, Bricomarché, Bricoman, or PSB Mrówka).
- Solid understanding of the Polish DIY and home improvement market, including key players, trends, and category dynamics.
- Proven experience in new business development, with a track record of driving growth and building strong customer relationships.
- Strong commercial and analytical mindset - able to translate data and insights into effective sales strategies.
- Hands-on and results-oriented attitude, with the ability to work independently and take ownership.
- Good command of English, both spoken and written; Polish language fluency is assumed.
- Experience in garden machinery or related product categories is an advantage, but not essential.
