Marketing Manager (Meat)

Role Overview

We are seeking a dynamic and commercially minded Marketing Manager to lead brand, digital, and e-commerce marketing for our beef business. The successful candidate will play a pivotal role in strengthening our brand presence, driving online sales, and supporting retail and wholesale channels. This role requires a unique blend of food industry knowledge, e-commerce expertise, and creative marketing leadership.

Key Responsibilities

• Brand Strategy & Positioning

  • Develop and execute the marketing strategy aligned with company growth goals.

  • Build and protect a strong brand identity across all consumer and trade touchpoints.

• Digital & E-Commerce Marketing

  • Manage and grow the company's online store and digital platforms.

  • Drive customer acquisition, conversion, and retention through SEO, PPC, social media, email campaigns, and CRM.

  • Oversee product content creation (imagery, descriptions, videos, blogs, recipes) to optimise online presence.

  • Analyse e-commerce KPIs (traffic, basket value, repeat purchase, churn) and recommend improvements.

• Campaign Management

  • Plan and deliver promotional campaigns for seasonal peaks (e.g., BBQ season, holidays, gifting).

  • Develop partnerships with influencers, chefs, and food media outlets.

  • Coordinate with production and logistics to ensure campaigns align with supply capacity.

• Customer Insights & Data

  • Leverage data analytics to segment customers and create personalised marketing journeys.

  • Monitor market trends, competitor activity, and consumer behaviour in meat and premium food retail.

• Team & Stakeholder Collaboration

  • Work closely with sales, operations, and supply chain teams to align marketing with commercial targets.

  • Manage agencies and freelancers where required (digital ads, PR, creative design).

Skills & Experience Required

• Essential:

  • Proven track record in digital and e-commerce marketing, ideally in FMCG, premium food, or D2C.

  • Strong understanding of online customer acquisition and retention strategies.

  • Experience with Shopify, WooCommerce, Magento or similar e-commerce platforms.

  • Proficiency in Google Analytics, Google Ads, Meta Ads Manager, SEO tools, and CRM systems.

  • Excellent copywriting and content creation skills with a flair for storytelling in the food space.

  • Analytical mindset with ability to translate data into actionable insights.

• Desirable:

  • Experience in the meat, fresh food, or agriculture sector.

  • Knowledge of logistics and fulfilment challenges in perishable goods e-commerce.

  • Familiarity with B2B marketing for wholesale and foodservice.

  • Strong network in the food, hospitality, or retail industries.

Personal Attributes

• Passionate about food, farming, and sustainability.

• Commercially driven with an entrepreneurial mindset.

• Highly organised, with the ability to juggle multiple projects in a fast-paced environment.

• Strong communicator and relationship builder.

• Creative problem-solver with attention to detail.