Director of Sales (Poultry)

The Sales Director is responsible for developing and executing the commercial sales strategy for poultry products across assigned channels and customers. This role drives revenue growth, margin performance, and customer relationships while aligning sales execution with production capabilities, market conditions, and corporate objectives. The position requires deep knowledge of the U.S. poultry market, pricing dynamics, and customer needs.

Key Responsibilities

Sales Strategy & Revenue Growth

• Develop and execute sales strategies to achieve volume, revenue, and margin targets

• Lead pricing strategy in alignment with market conditions, cost inputs, and competitive landscape

• Identify and pursue new business opportunities, customers, and distribution channels

• Partner with Operations, Supply Chain, and Finance to align sales commitments with production capacity

Customer & Account Management

• Build and maintain strong relationships with key customers, including retail, foodservice, and further processors

• Lead contract negotiations, pricing agreements, and long-term supply arrangements

• Serve as senior point of contact for strategic accounts and key customer escalations

• Ensure high customer satisfaction through reliable service, communication, and issue resolution

Market & Industry Expertise

• Monitor poultry market trends, commodity pricing, and customer demand signals

• Provide market intelligence and forecasting insights to senior leadership

• Represent the company at industry events, customer meetings, and trade shows

• Stay informed on regulatory, animal welfare, and sustainability requirements impacting customers

Leadership & Team Development

• Lead, coach, and develop a high-performing sales team

• Set clear performance expectations, KPIs, and accountability standards

• Conduct regular performance reviews and talent development planning

• Foster collaboration across Sales, Marketing, Operations, and Customer Service

Forecasting & Performance Management

• Own sales forecasting, budgeting, and demand planning inputs

• Track and report key sales metrics, including volume, margin, and customer profitability

• Use CRM and sales analytics tools to drive data-based decision-making

• Support continuous improvement initiatives across the commercial organization

Required Qualifications

• Bachelor's degree in Business, Marketing, Agriculture, or related field

• 8+ years of sales experience within the U.S. poultry or protein industry

• 3+ years of sales leadership or management experience

• Strong understanding of poultry products, pricing structures, and customer channels

• Proven track record of meeting or exceeding revenue and margin targets

• Experience negotiating customer contracts and managing key accounts

Preferred Qualifications

• Experience across multiple channels (retail, foodservice, export, or further processing)

• Knowledge of commodity markets and protein supply-demand dynamics

• MBA or advanced business degree

• Experience working in vertically integrated poultry organizations