Chief Growth Officer - Weight Loss

CSG Talent are working with a growth focused health beverage brand with large growth plans. They have strong existing product portfolios & revenue streams with existing capabilities to handle sales growth internally.

We are seeking a results-driven Chief Marketing Officer to lead our e-commerce and digital growth strategy. This is a rare opportunity to take the helm of a health-focused brand and drive measurable revenue growth through strategic marketing, digital innovation, and customer-centric campaigns.

Key Responsibilities:

• Lead and execute a comprehensive e-commerce growth strategy across all digital platforms.

• Optimize customer acquisition, conversion, retention, and lifetime value through data-driven campaigns.

• Develop integrated marketing strategies across paid media, social commerce, email marketing, and content.

• Analyze market trends, competitor activity, and consumer insights to identify growth opportunities.

• Collaborate closely with product, sales, and operations teams to ensure marketing drives revenue and profitability.

• Build, mentor, and scale a high-performing digital marketing and growth team.

• Report on performance metrics, ROI, and growth KPIs to executive leadership and stakeholders.

Requirements:

• Proven experience as a CMO, VP of Marketing in food or beverage health/wellness brands with a focus on ecommerce.

• Strong track record in digital marketing, e-commerce growth & online revenue generation.

• Data-driven mindset with experience in analytics, A/B testing, and performance optimization.

• Excellent leadership, strategic thinking, and team-building skills.

• Passion for health, wellness, and innovative beverage products.