Brand Manager

Are you a creative Brand Manager with team management experience?

Do you enjoy thinking outside of the box to make an impact?

Do you excel in putting together a go-to market strategy?

CSG has recently partnered with an exciting global organisation leading the way with their product innovation, and they are on the hunt for a Brand Manager. You would be responsible for developing and implementing strategies that drive brand awareness, consistency, and loyalty across all touchpoints for the core business.

This role focuses on building a cohesive brand identity, managing marketing campaigns, and ensuring all communications align with the brand's core values and vision. Additionally, the Brand Manager takes ownership of planning and executing brand events, handling logistics to ensure impactful and seamless experiences. The ideal candidate is a creative thinker with strong project management skills, a passion for storytelling, and a deep understanding of consumer behavior and market trends.

Key responsibilities

• Define and implement brand strategies that align with the company's business objectives and overall growth plans.
• Drive the development of annual brand plans, including marketing objectives, key initiatives and budget allocation.
• Analyze market dynamics to inform product development, pricing strategies, and promotional tactics.
• Oversee the creation and execution of integrated marketing campaigns across multiple channels.
• Collaborate with creative teams, media agencies, and external partners to ensure compelling brand communications and impactful activations.
• Lead new product launches and ensure successful go-to-market strategies.
• Mentor and guide junior brand managers and marketing team members to foster growth and ensure alignment with brand objectives.

Who you are

• Proven track record of successfully managing brand campaigns and events.
• Strong understanding of brand positioning, storytelling, and consumer behavior
• Exceptional project management and organizational skills.
• Ability to manage multiple projects and prioritize tasks in a fast-paced environment.

Education

• Bachelor's degree in Marketing, Communications, Business, or a related field (MBA preferred).
• 5+ years of experience in brand management, marketing, or a related role.
• CPG experience preferred.