Associate Director, Patient and Access Marketing

Position Title: Associate Director, Patient & Access Marketing

Department: Business Development & Innovation
Location: San Mateo, CA (Remote optional for the right candidate)
Job Type: Full-Time

About the Company

We are a fast-growing, global biopharmaceutical company with a strong legacy of innovation and a commitment to addressing both everyday and rare medical needs. With a U.S. commercial base in the Bay Area and R&D operations in Boston, our mission is to deliver transformative therapies that improve lives.

We are expanding rapidly in the United States and are building a team passionate about redefining patient experiences in specialty care.

Role Summary

We are seeking an experienced Associate Director of Patient & Access Marketing to lead U.S. efforts in patient education, disease awareness, and access strategy for a breakthrough biologic treatment in a rare and progressive disease area.

Reporting to the Senior Director, Brand Lead, this individual will be instrumental in driving diagnosis and treatment uptake by developing tools and campaigns that engage patients, support healthcare providers, and improve payer communication.

Key Responsibilities

• Develop Patient & Access Strategy: Lead the creation of integrated marketing campaigns and tools across print, digital, and field-based channels to engage and support patients.

• Patient Journey Mapping: Work with analytics to understand the patient journey and translate those insights into actionable strategies and resources.

• Cross-Functional Coordination: Collaborate with Digital Marketing, Patient Services, Access, and HCP Marketing to ensure patient needs are integrated across the brand strategy.

• Campaign Optimization: Evaluate the impact of current awareness initiatives and recommend improvements to enhance patient education and engagement.

• Support Access & Pull-Through: Develop payer and access support resources in collaboration with market access teams and ensure alignment with field-based access managers.

• Agency & Review Management: Manage external agencies and drive content development through internal review processes (medical, legal, regulatory, compliance).

• Brand Planning: Contribute to annual brand strategy development and campaign planning sessions.

• Field Team Partnership: Gather insights from field teams to develop and optimize in-office tools for patients and staff.

• Program Resource Management: Oversee all marketing collateral supporting the company's patient hub services.

• Educational Content Ownership: Lead development and updates for patient-facing education materials, including instructional media and digital content delivery.

Qualifications

• Bachelor's degree required; MBA or related advanced degree preferred.

• 8+ years of experience in pharmaceuticals, biotech, healthcare, or medical device sectors.

• At least 3 years in Direct-to-Patient or Market Access marketing.

• Strong background in patient education, access support, and branded/unbranded campaigns.

• Proven success managing cross-functional teams and external agencies.

• Understanding of PRC (Promotional Review Committee) processes and regulatory standards.

• Experience in rare disease or specialty care preferred but not required.

Ideal Candidate Traits

• Self-starter with a track record of delivering results in dynamic environments.

• Strategic thinker with strong analytical and execution skills.

• Collaborative team player with excellent communication abilities.

• Passionate about enhancing patient access and experience.

• Adaptable, resourceful, and driven to innovate in a high-impact role.

What We Offer

• Comprehensive healthcare coverage

• Competitive 401(k) matching

• Generous PTO and holiday benefits

• Dynamic, mission-driven culture with career growth opportunities

• Centrally located Bay Area office near public transit and local amenities

Compensation Range: $175,000 - $210,000 annually, plus bonus and full benefits package.
Compensation will vary based on qualifications, location, and experience.