Trade / Commercial Lead EMEA - Marketing

Trade & Commercial Lead - EMEA | Consumer Health

We are seeking a Trade & Commercial Lead to drive growth and strengthen our consumer health footprint across EMEA. This newly created role will play a key part in shaping regional retail and channel strategy, enabling successful product launches and commercial expansion in direct-to-consumer markets. While initially an individual contributor, this position carries high strategic visibility and potential to evolve into broader leadership responsibilities.

About the Team

You will join a fast-moving, diverse regional team responsible for executing growth strategies across multiple markets. The role offers significant exposure, partnering with global, regional, cross-functional, and local teams to ensure aligned and impactful commercial execution.

Your Role

You will own the EMEA trade and retail strategy, partnering with online, offline, and third-party channels to drive adoption, retention, and revenue. Leveraging your deep experience in account management, trade marketing, and commercial partnerships, you will build high-impact programs and co-marketing initiatives across varied markets. You will work closely with marketing, product, and commercial teams to deliver integrated go-to-market plans.

Key Responsibilities

• Lead the development and execution of trade, retail, and channel strategies to support consumer growth across EMEA.

• Build and maintain strong commercial relationships with key e-commerce, retail, and third-party partners to meet revenue targets.

• Design and deliver trade marketing campaigns, promotions, and joint initiatives to drive acquisition and retention, managing budgets and resources effectively.

• Monitor account and channel performance, using insights and data to optimise strategy and prioritise initiatives.

• Analyse sales, product, and path-to-purchase metrics to inform decision-making and course corrections.

• Foster continuous improvement and innovation in trade channels through a test-and-learn approach.

What You Bring

• 10+ years of experience in key account management, trade marketing, or commercial roles in consumer health, wellness, or e-commerce/retail.

• Proven ability to drive revenue growth, deliver sales targets, and execute successful joint business plans with retail or channel partners.

• Strong strategic mindset with experience designing multi-channel growth programs.

• Excellent collaboration skills with experience working across regional, local, and cross-functional teams.

• Deep understanding of market dynamics, competitor activity, and industry trends.

• Analytical and data-driven, with the ability to measure impact and optimise commercial initiatives.

• Exceptional communication, negotiation, and stakeholder management skills.

• Experience managing budgets and maximising ROI of trade and marketing investments.

• Comfortable operating in regulated environments and ensuring compliance.