Senior West Coast Regional Sales Manager

Senior Regional Sales Manager - West Coast (Agriculture / Crop Nutrition)

Location: California (Remote)
Territory: West Coast (CA, OR, WA)

Overview

We are partnering with a well-established and growing organisation within the agricultural inputs sector to appoint a Senior Regional Sales Manager to lead a key West Coast territory.

This role is responsible for driving commercial performance across a multi-million-dollar region, managing both existing business and new market development. The position operates within a distribution-led model and requires close collaboration with customers, supplier partners, and internal operations teams.

The successful candidate will combine strong commercial leadership with technical credibility, delivering value-driven solutions across a portfolio of crop nutrition and raw material products.

Key Responsibilities

• Lead and execute regional sales strategy across the West Coast, with full ownership of revenue growth and market expansion
• Manage and develop key customer relationships across distributors, retailers, and end users
• Drive complex, multi-stage sales cycles, ensuring long-term contract stability and profitable growth
• Identify and develop new business opportunities across agricultural markets
• Act as a technical and commercial advisor, supporting customers with tailored product and program recommendations
• Collaborate with supplier partners to align product availability, pricing, and service delivery with market needs
• Work closely with internal teams across supply chain, logistics, and operations to ensure consistent execution
• Monitor market trends and provide commercial insight to support strategic decision-making

Requirements

• 15+ years of experience in agricultural sales, crop nutrition, fertilizers, or related chemical markets
• Proven track record of managing and growing a significant regional territory
• Experience working within a distribution or multi-channel sales environment strongly preferred
• Strong understanding of commercial drivers including pricing, margin, forecasting, and inventory dynamics
• Demonstrated success in key account management and business development
• Ability to operate autonomously while managing a complex territory

Technical & Market Profile

• Solid understanding of plant nutrition, fertilizers, and related product categories
• Ability to engage in consultative, solution-based selling with both technical and commercial stakeholders
• Strong knowledge of West Coast agricultural markets and established industry relationships

What's on Offer

• Competitive base salary with strong variable earning potential
• Established territory with significant growth opportunity
• High level of autonomy and ownership within the role
• Opportunity to join a dynamic and expanding organisation in the ag inputs space

Additional Information

• Approximately 50% travel across the West Coast territory
• Candidates must be based in California