About the Role
We are seeking an experienced Sales Manager to join a growing U.S. poultry business.
The ideal candidate will have a strong background selling poultry and value-added protein products across retail, foodservice, club, distribution, or national accounts. This role will be responsible for driving revenue growth, developing customer relationships, expanding existing accounts, and winning new business.
Key Responsibilities
- Manage and grow relationships with retail, foodservice, club, distributor, and national accounts.
- Develop and execute sales strategies to achieve revenue, volume, and margin targets.
- Sell fresh, frozen, fully cooked, RTE, and value-added poultry products.
- Identify and develop new customers and business opportunities.
- Manage pricing, contracts, promotions, forecasts, and customer negotiations.
- Build relationships with buyers, category managers, procurement teams, and senior customer stakeholders.
- Develop annual business plans and sales forecasts for key accounts.
- Analyze customer, market, competitor, pricing, and volume data to identify growth opportunities.
- Partner with Operations, Supply Chain, Marketing, Product Development, and Finance to ensure customer requirements are met.
- Support new product launches and commercialization of new poultry products.
- Monitor sales performance, margins, volume, and profitability.
- Prepare and present customer reviews, sales reports, and business plans to senior leadership.
- Maintain a strong pipeline of new business opportunities.
Ideal Candidate
- 5+ years of sales experience within poultry, meat, protein, food manufacturing, or CPG.
- Strong understanding of the U.S. poultry market.
- Experience selling fresh, frozen, cooked, RTE, deli, or value-added poultry products.
- Existing relationships with major retail, foodservice, club, distributor, or national accounts.
- Proven track record of achieving and exceeding sales targets.
- Strong negotiation, account management, and business-development skills.
- Commercial understanding of pricing, margins, volume, forecasting, and profitability.
- Strong communication, analytical, and presentation skills.
- Ability to work cross-functionally with Operations, Supply Chain, Marketing, Product Development, and Finance.
- Entrepreneurial and results-oriented approach.
Preferred Customer Experience
Experience with Walmart, Costco, Sam's Club, Kroger, Publix, Albertsons, Target, Whole Foods, Sysco, US Foods, or other major retail and foodservice customers would be highly desirable.
Target Background
Strong candidates may come from Perdue Farms, Tyson Foods, Pilgrim's, Wayne-Sanderson Farms, Mountaire Farms, Koch Foods, Foster Farms, Peco Foods, House of Raeford Farms, Fieldale Farms, Amick Farms, Harrison Poultry, or similar poultry processors and value-added protein manufacturers.
Key Performance Areas
Success will be measured through:
- Revenue growth
- Volume growth
- Gross margin and profitability
- New customer acquisition
- Existing account growth
- Customer retention
- New product sales
- Achievement of annual sales targets
- Expansion into new retail and foodservice channels
This is an excellent opportunity for a Sales Manager with strong poultry and value-added protein experience to take ownership of major customer relationships and play a key role in driving continued commercial growth.
