My client is a key player within the consumer industry who specialise in child safety products. The business has seen incredible growth in the last 3 years and has positioned them as a key player within their sector. As a result of this success, they are looking for a talented professional to join their Team as a Senior Product Marketing Manager.
They have an established team who offer a great working atmosphere which is led by Category Controller The company has good market penetration in the across multiple channels and multiple markets.
As the Senior Product Manager, you will be reporting directly into the Product Marketing Director and will be a key member of the NPD team. You will be office based in The Netherlands and be working alongside another Senior Product Manager, Product Marketing Manager and a Product marketing Assistant. This is a team-oriented role, and you will be responsible for ensuring that the quality and integrity of the final products meet the brief as well as the relevant safety standards.
- Build growth (turnover/market share) and profitability of your category. Develop a strategic category plan in alignment with sales and trade marketing and implement this plan.
- Launch new development products and projects based on consumer insights and category value drivers across Europe. Develop full business case and define positioning, channel, price strategy
- Build a 5 year innovation funnel
- Being in the lead for marketing contribution while also collaborating with external partners on the creative tools and concepts to make the product a sales success.
- Be in close contact with the sales teams and Trade Marketing teams to fully understand their market, the competitive landscape and to support them with product and service related initiatives.
- Monitor and analyse the sales development of the existing portfolio and put required actions in place to grow the brand.
- Lead new commercial initiatives together with Sales and Trade Marketing to grow your category and inspire the full business with new entrepreneurial activities
- Build and expand relationship with development partners in China and Europe
- Inspire R&D and development partners to create profitable and exciting new propositions
- Lead New Product Introduction process cross Sales, Marketing and Operations teams for your category to ensure impactful product launches.
As the Senior Product Marketing Manager, you will have a focused, hardworking and entrepreneurial attitude to business and ideally come from a product design background with a passion for NPD. As a positive and passionate team player, you will not be phased by working under pressure and to deadlines with strong project management and interpersonal skills. An understand of Juvenile products would be preferred but not essential.
- Bachelor or Master degree in marketing and > 5 years of relevant product development experience in an international (matrix) environment and behaves like an entrepreneur.
- Focused on finding creative opportunities/developments and thinking outside the box when it comes to business increasing initiatives.
- Participates in the decision-making process of the company and is capable of carrying out his/her ideas in such a way that they are accepted on management (executive) level.
- Able to create boundary conditions for the team with regard to the right competences, appealing and stimulating work etc. to bring about innovations or change while inspiring others.
- Strong communication and influencing skills. Fluency in English is a must.
This is an excellent opportunity for someone with the right attributes and experience to join a fast moving and dynamic company, with the opportunity to progress further.