CSG Talent Value Added Services: Employer Branding
Working with their HR Department, CSG developed a new employer brand for Minova with a clear, unique positioning, key taglines targeting diverse talent, and a broad range of engaging company imagery. Outputs included a candidate pack with employee 'stories', example job adverts and a digital campaign. By marketing themselves more effectively and highlighting the breadth of job roles they had available, Minova were able to create a name for themselves as modern operators within the industry, reaching candidates they were previously unknown to.
This employer brand positioning stretched worldwide, as CSG helped Minova to adopt this new employer brand across all their global offices and to ensure that every candidate would have the same experience.