Grundfos are a worldwide organisation who specialise in water technology. They are committed to delivering pioneering solutions to global climate and water challenges, improving the quality of life for people across the globe.

At Grundfos, pumps are the heart of what they do. Setting high standards of innovation, efficiency, reliability and sustainability by connecting millions of people every day.

The Brief

The team at Grundfos had specific requirements for the Chief Marketing Officer, they were seeking the following in a successful candidate:

1. The ability to work across different cultures. This role could be based in North America or Denmark and so the right individual would have to have the ability to work and build relationships with a US and European culture.
2. Succession Planning – the right individual had to have the ability to scale up through to the C suite, either for the US business or out of their HQ.
3. The right individual had to create, implement, and justify a global digital marketing campaign, including increasing sales through their online portal/platform. 
4. The right candidate had to increase Grundfos pumps competitor advantage, through analysis of the market/market intelligence, online trends etc.

The Solution

CSG Talent compiled a short list of individuals from within the pumps space but also across all of engineered products. Focusing on high performers, candidates coming out of the top MBA programs and individuals from direct competitors.

The team successfully placed a high calibre Marketing Director who had worked at a direct competitor of Grundfos.

The Results

The Chief Marketing Officer sourced by CSG Talent who was appointed the key role at Grundfos had the following experience and professional achievements to effectively carry out the role:

• Created and deployed the first demand generation, digital marketing approach within the global business
• Awarded annual best performer for proving positive return on marketing investment
• Digitally transformed Americas’ marketing by creating a differentiated customer user journey (via Marketo) that to-date has directly delivered over 30k purchase inquiries and $8M in revenue
• Proliferated digital brand awareness and preference to end-use customers (190k and 80k, respectively)
• Drove sales excellence such as with the use of CRM by sales (via SAP) and distributors (via LeadMethod)
• Building and deploying the business’ first e-commerce platform (via Magento) for direct and indirect sales